Webdesign’s basic principles are true for both the Web design and other type of designs. These principles show you how put your design elements in a manner which is more effective. Design is nothing more than slapping the HTML tags onto your pages and by using some the basic principles of designing, you can build designs that more useful and pleasing.
These principles include:
Balance in design is nothing but the distribution of light and heavy elements on your page. Than smaller and lighter elements, those elements which are darker and larger appear heavily on your design. The balance principle will show you how to lay out your pages so that they work pretty well. There are 3 types of balancing your design and they are symmetrical, asymmetrical and discordant or off balance.
When there is a thought of contrast, most of the people will think of colours or white and black. But the fact is there is more to contrast than your colors. In contrasting, you can have contrasting sizes (small vs large), contrasting shapes (circle vs square) and contrasting textures (rough vs smooth). It is just an accentuation of elements differences in your design. It can work with any kind of design. In a design, contrast can be implemented in several ways like: change the fonts, links, headlines and images.
In any design, emphasis is the place where everybody’s eyes are drawn. It is one of the ways to provide stand out for the important element in your design. It’s very much tempting to provide equal emphasis or to give emphasis on everything in a design but if equal emphasis is not given to your design; it might look flat and bland. To avoid this problem of flat look, as a designer, you have to determine the page’s hierarchy and then you have to apply your emphasis to elements that are based on your page’s hierarchy.
One of the biggest mistakes done by the designers is that they will emphasize all the elements in their design. When all the elements in the design have equal emphasis, the page looks too busy and your design will be unappealing and boring. So you have to emphasize the elements which are most important. In Web designing, emphasis can be implemented in few ways like by using semantic mark up and by changing the font size.
It is also called as repetition. Rhythm brings comprehension for humans and is pretty easy for the humans to comprehend and also this repetition offers patterns that will make you sites easier to comprehend. It lets your design to develop its own internal consistency and this makes your customer easier to understand. Anything in your design can be repeated to produce rhythm to your design.
In design, unity is also known as proximity. If you want to have cohesiveness to your design, unity provides you that. In your design the element that are positioned farther apart are relatively less related and those elements that are close to each other are more related.