Tags for this article: E-commerce Annoyances, e-commerce design errors, e-commerce mistakes, e-commerce website
When building an online store, for you it will be tempting in order to focus on all the efforts on conversions. However, if you annoy the reader before becoming customers, you might lose the conversions that you did not know about. The e-commerce annoyances can be easily fixed and it can be fixed only when you take your time to address all of them on your website. Some annoyances make people leave the site even without having a look at once and some others are minor issues. People will leave your website if there are more annoyances in your website. The experience on the site will make them less satisfied and if they make any purchase this time, in future they might lag behind. The conversion rate will not ripple the conversion rates if the annoyances are fixed.
Annoyances before they have chosen what to buy
This type of annoyances will happen when customers browsing the site. They might even leave the site without buying if they are annoyed.
Pages load slowly
Mainly in the e-commerce sites, WebPages should load slowly. The pages should contain large images with the information of the product. Check the database and server so that it has to load the pages quickly. Speed is very important, if the pages are slow, the customers get irritated and they leave the website without purchasing anything.
Providing no additional information about the product
The more information you provide the more sales you get. You have to provide the information such as materials, colours, weights, size and technical specs. Your site appears better with more information. If you do not provide information for the customers, then you cannot meet the targeted sales. Remember that always content is the king.
Outdated content
If the content is outdated, customers will not trust you. Ensure that your content is updated regularly with current content that is reliable.
Not welcoming customer reviews and feedback on the products
When buying a product, most of the people read the customer reviews. If you do not provide the space for it, then you will not be able to reach the sales.
Until checkout, not displaying the price
Most of the online stores do not put up the price on the product thinking that the customers will obligated. Do not force the customers to discover the price in checkout, as it would be annoying.
Annoyances during the checkout
Login is required to checkout
This would really be annoying. Forcing the people to become members would be annoying
Providing no value for the required login
You have to give some offer if they become member and if you do not offer something, then it will be annoying.
Picking countries and states from the drop-down
Picking up the countries and states on the website should be easy and it should be done with professional validation service.
Only a web form with no contact information, telephone or other online method.
Customers would always want to contact you after buying the products for information and if you do not provide the contact information, then it will be annoying.