Since its birth, the World Wide Web has been through various ups and downs, changes, modifications and upgrades but for the first time it happened that the whole ideology of the WWW has been changed. Recently the web has been through an impact full revolution, the revolution known as The Web 2.0.
Web 2.0 is basically an idea to transform the way we use the internet. It is aimed at providing freedom to the user; freedom of speech, freedom of expression and the most noticeable, the freedom to expand his/her social domain. Web 2.0 is targeted to build a society where every internet user can be a journalist, a musician, a painter, animator or anything else. With Web 2.0 you have complete freedom to portray yourself the way you want online. It lets you to give birth to the online communities, social networking web sites, wikis, blogs and much more. You can actually socialize on web and spend a quality time with your friends. The Web 2.0 has the power of the latest cutting edge technology which helps to create never seen before web tools, animations, graphics, photos, audio, video and much more. It gives you the opportunity to enhance the way to communicate with each other and brings all the elements of the world closer to each other.
The way internet users conveys message to each other has been completely changed by the Web 2.0. It has given a highly interactive platform which can be used to transform the web into an online café where people can talk, share and enjoy. Old style internet which consists of boring web pages and which provided limited amount of options to its users is now an obsolete term. The modern web is very young and full of energy, enthusiasm and aspirations.
Web 2.0 does not emphasize on the emergence of the new technologies. Rather it changed the way the web developers make use of different technologies. It has carved out a whole new mould in order to give the internet a new and exciting shape. According to Tim O’Reilly,” Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” Although the Web 2.0 is perceived differently by different people and has been defined in more than one way, at its core it implies the new internet equipped with interconnectivity and interactive web content. It allows the internet users to do more than just simply retrieving the information via web sites. It offers them highly interactive web pages, e-business solutions, online shopping and social networking sites offering download and upload of the multimedia content. This means that the users not only publish their data on the web but they also have complete control over it. They can now create their own blogs, threads and web pages within seconds using the user friendly wizards available online. But the game is not over yet, the Web 2.0 still have lots of surprises which the users will explore down the line.