Tags for this article: layout, navigation, structure, web design, website
Both usability and accessibility are becoming increasing important as well as critical for any kind of internet experience. These are the two important features which are most commonly missed out. In fact, usability is one of the most important features for the survival of any website. If your web page is difficult to use, people will leave it immediately. And accessibility means that developing those sites that are accessible to all the users who are interested in using them.
Accessibility can be defined as designing those websites which have an easy access by all regardless of their disabilities. You can also refer these sites as Universal Web Sites. Although the World Wide Web is increasing and gaining its popularity on a regular basis, yet there is large number of users who use speech browsers, have disabilities in the form of visual or hearing, do not have latest plug-ins and graphical users surf the web through slower mediums or reside in low lying areas or make use test only browsers and do not support graphics. In such situations accessibility is a major topic of concern.
Accessibility not only increases benefits for website providers but also for users to a great extent. It is quite critical issue for the success of any website. Once the website becomes accessible, the users regardless of their disabilities, barriers or constrains can now access the information, buy the products and can talk to the people associated with each and every web site. To sum it up, you can say that if a user is satisfied, he becomes loyal and ultimately keeps on using the web and recommends to others as well.
And with this the provider also gets benefited in a way that the targeted audience is increased, efficiency and the maintainability is further improved and as a result reputation is regained and enhanced. Therefore one single factor is responsible for delivering a win-win situation for both the end users as well as the providers.
Usability in generic terms can be described as the measure of the user’s experience whenever interacting with any system, website, technology or a product. If the web page is either not easily usable or is not able to describe its functions and features properly, people would not like to use it further. The web site should be very intuitive as well as should support an extremely well user interface because no user would get down reading the user manual or details and descriptions about its usage.
The website is usable if and only if it is easy and quick to learn, allows rapid recovery from errors, efficient to use, usage is enjoyable, aesthetically easy and last but not the least easy to remember. If the website with the above characteristics is prepared, it will not only benefit the users but also the providers. Users are satisfied, able to achieve their goals effectively and efficiently and therefore are able to cultivate confidence in both the product and the website. Similarly the providers reduce on time, cost and a lot of errors. It has been proved that this feature alone is capable of providing very high return on investments.
Therefore, always strive to make your website usable as well as accessible so as to make your users happy and thereby making your wallet more comfortable.